Lack Of Products Differentiation Or Narrow Product Line Marketing Essay

Lack Of Products Differentiation Or Narrow Product Line Marketing Essay This senior paper report examines the Harley-Davidson (H-D) phenomenon. From near bankruptcy to double-digit growth every year, H-D has something working for them. That something is calledstrategic planning and development. With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through then implementation of new management, marketing, and/or manufacturing techniques (Hitt, Ireland Hoskisson). H-D is one of those excellent companies whom have challenged traditional ideas. This report will identify those strategies that have worked and brought the company and its shareholders success each year. Today, Harley-Davidson Inc., an employer of 8,100 workers, consists of H-D Motor Company based in Milwaukee and Eaglemark Financial Services Inc. based in Chicago, Illinois. These are strategic business units are they are managed separately based on the fundamental differences in their operations, products and services. In addition, there are nearly 1,500 dealerships worldwide. Harleys commitment toward continuous improvement is exemplified in their financial statements. II. Vision, Mission of Harley Davidson H-D has realized since the 80s an impressive marketing strategy was giving H-D a brand name that more recognized than any other company. Indeed, the strategy was not to focus on reducing the costs, or on the distribution improvement, but the main element was to create customer value. In other words, H-Ds will was to give more credibility, trust, safety, desires, quality of product and service, and thus fidelity to its brand. In order to reach that goal, H-D centralized its marketing on these topics, for example creating a Harley Owners Group who rallies more than 900,000 members worldwide (www.harley-davidson.com). The main interest of this group is to ensure members to know each other, and become a second family who share the same interests, wills, and thoughts. This strategy also ensures H-D to maintain a strong relationship with its customers, and thus a strong brand name all over the world. According to customers, the owners of H-D say that this brand understands them and their n eeds, and also that they are always there if a problem appears. These remarks can be linked with H-Ds values. According to H-D Our values are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every Respect the Individual, and Encourage Intellectual Curiosity (www.harleydavidson.com). This strategy can also be linked with the mission statement of H-D: We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments (www.harleydavidson.com). In order to be successful, organizations must determine clear financial and strategic objectives. (Hitt, Ireland, Hoskisson) H-D focused on gaining a greater market share, achieving higher product quality than rivals, maintaining a stronger reputation and a better branding strategy than its competitors, increasing levels of customer satisfaction and finally attaining stronger customer loyalty. In the 60s and 70s Harleys strategic intent was based on going shoulder-to-shoulder against the predominantly Japanese companies. Harley could not compete on the price level, and the Japanese products were of superior quality, Harley decided to compete in other areas. Their new strategy was to connect with people on an emotional level. They are not selling a product but a way of life, a way of thinking. Harley changed its strategy from selling products to selling community (Mitchell). And the fact that H-D has developed a Brand stretching strategy can also be an element of Harleys success in developing relationships with customers. Indeed, owners can buy other Harleys products than bikes; it means that they can be more than a biker, they can join Harleys group buying leather accessories or clothes, and even cosmetics. III. Industry/External Analysis Porters Five Forces Analysis Threat of New Entry: Low Requiring high capital investment to enter the business because of the scale economies in production, research, marketing and service of this industry is high. Brand Identification of Harley Davidson has been strongly established for years. The entrants will face a big barrier to overcome customer loyalty of Harley. Harley has developed its limited distribution channels via licensed private dealer and distributor. The new entrant of this industry most probably has to create its own distribution channel and make another investment which causes a barrier to entry this industry become high. Powerful Buyers: Low The product is targeted to individual buyer rather than large-volume buyer therefore buyers will have only small power to force the price down. The product is differentiated or targeted for niche market therefore the buyer will not easily find the alternative product. Harley also produces parts and accessories as proprietary components for their bikes which are not produced by other company. There is quite a small number of this industry in the same market. Since the product is differentiated, the customer tends not to price sensitive. Substitute Products: High Customers taste is shifted into Japanese motorbike. Products with the sophisticated features, high quality and new design have been available in the market to adopt the trend-shifting. Other means of transportation which are less season restrictive. Powerful Suppliers: Low The suppliers customer are not fragmented so they have a high bargaining power Switching cost of changing suppliers is not too high since it doesnt require to invest heavily to be a supplier. Competitive Rivalry: High Lack of products differentiation or narrow product line. Industry growth is slow, precipitating fights for market share that involve expansion minded members Exit barriers are high. Harley has a high loyalty to keep the business survive. The rivals, for example Honda, are diverse in strategies, origins and personalities to compete and continually run head-on into each other. Competitor Analysis/Strategic Issues There are four strategic issues that H-D has to face with. The most important is the European market where H-D has to increase its sales, then, linked with the first issue, there is a fierce competition with the Japanese firms such as Honda and Yamaha. The other issues are the womens market and the accessories which are in decline. Harley-Davidson is not very famous in Europe where Harleys market share of 650 cc plus motorcycle is less than 7% (6.6%), while in North America Harley-Davidson has a huge market share (46.4%), 21.3% for the Asian market. The main industry competitors are Honda, Suzuki, Yamaha, Kawasaki and BMW. Harley-Davidson is the market leader in the U.S. market with 46.4% market share (Woodyard). Their domestic position is quite secure however the rival companies are all aiming to increase their impact on the North American market. Honda remains the main competitor with a 20.2% market share in North America. Even though they trail behind Harley in the high profit market for heavy bikes, Honda sells more bikes worldwide than H-D. Honda provides a wider selection of products ranging from super sport bikes, cruisers, scooters and motor cross bikes. The popularity of cruiser bikes is increasing and last year the registrations for heavy weight motorcycles rose by 22%, but Harleys share fell from 50.2% in 1997 to 46.4% in 2002 (Woodyard). This means that companies like Honda are quite successful in taking customers away from Harley. Rival manufacturers such as Kawasaki or BMW have all made a serious attempt to establish them at the heart of Harleys market. The Japanese bikes were often considered to be sissy cycles by Harley lovers (Mitchell). This image is slowly changing and the Japanese companies are trying to out Harley the Harley models. Yamaha motor USA is starting to improve its position in its various markets. The U.S. sales have increased for 47% since 1998. Despite these successes, companies have had a tough time in creating an image for themselves particularly in the cruiser markets. Harley continues to dominate the U.S, market and is also the leader in the Asian/Pacific markets with 21.3% market share. So, compared with Honda, its main competitor, H-D is better in North America and in Asia-Pacific, but certainly not in Europe. There is not too much gap between all the competitors, especially between H-D and Honda (21.3% against 19.1%). But, this is totally different in Europe for Harley-Davidson who has only 6.6% of market share; this market is the most promising. Thats why Harley-Davidson has to focus especially its marketing in the European market in order to win market shares, and reduce the gap between its competitors. Moreover, Harley net revenue in Europe is the second behind the U.S. So, if Harley succeeds in increasing its market share in Europe, its net revenue could be in high growth. Then, in order to fully understand its market, and in order to compete in a more serious way its competitors, H-D must identify the distinct segments that their competitors focus on and what distinctive product service benefits they offer. Hondas activities are forcing H-D into a niche market. The company is known for its flexibility and is progressively introducing bigger and better bikes. The Japanese manufacturer is starting to increase its competitive pressure by applying some of the strategies implemented by Harley. Honda is beginning to improve its relations with its customers and is also trying to build a sense of community among its customers. The Honda Rider Club of America is Hondas attempt to achieve the same sense of belonging Harley bikers have with their beloved brand (www.honda.com). The club allows customers to gain 24-hour emergency roadside services. The club also organizes a number of events and rallies for the Honda fans. Honda is also trying to create the next generation of loyal Honda bikers. Honda organizes a number of Motor-Cross Camps for young riders. Some of the main activities include riding courses races and riding trips and family activities, the main way to gain the loyalty of young biker s who will hopefully stay loyal to the brand, as they get older. These community-building strategies are proving to be extremely beneficial for the Japanese firm. The Honda new models such as the Shadow 750, the VTX 1300S are Hondas attempts to steal some of Harleys market share by recreating the Harley feel. Superior technology is the main strategy to achieve this goal. Yamaha is also trying to outperform Harley and is improving its mass customization skills. The Yamaha website offers a section that allows customers to design their own bike and choose the look and functionality they desire. The interface ensures customers to choose from 75 Yamaha accessory items and makes it easy for the customer to purchase the bike online. The Yamaha V Max model, the Drag Star, and the Road Star models attract customers with their slick design and technological tweaks (www.yamaha.com). The Yamaha sports models are also very successful and the company is still maintaining a strong position in worl d markets. European rivals are also trying to make an impact on this lucrative market. Italys Moto Guzzi recently introduced the V11 EV custom cruiser. BMW introduced 3 models of its R1200C cruiser and thanks to clever advertising is beginning to improve its position in the U.S. and Asian markets (www.bmw.com). According to the website, only 10% of the Harleys customers are females. But female bikers are more and more interested by bikes (www.moto-station.com). Yamaha and Kawasaki are trying to take advantage of this growing interest of female bikers and many of their ads feature women on motorcycles. Harley has already understood this new opportunity. Another key issue for the future is the problem of the accessories. Indeed, those products such as perfumes or cosmetics are decreasing a lot. So, Harley-Davidson should take a decision about this unsuccessful strategy of brand stretching. But, this strategy has a lot of success regards to the leatherwear and fashion area. According to me, Harley-Davidson should continue to improve this brand stretching and not leave the market of cosmetics and perfumes. V. Financial Assessment of Industry Harley Davidson Past Current Financial Performance Year 2003 $ 4.6 billion total revenue (up 13% from 02) $ 761 million net income (up 31% from 02) $650 million free cash flow (up 59% from 02) Repurchased 2.3 million shares of stock Return an average equity >20% 291,000 H-D units shipped (up 10% from02) 36% Gross Profit margin (up from 02) Gross profit margin 37.87% of revenue Year 2004 $5.0 billion total revenue (up 8.5% from03) $889 million net income (up 16.9% from 03) Repurchased 10.6 million shares of stock Return on average equity >25% 317,289 motorcycle units shipped (up 9% from 03) EPS 3.0 (20% increase form last year) (Hoovers Online) Trends Forecasts Pushed by an increase in female riders, wider age group, and the broadening appeal of motor scooters and other small, less-expensive two-wheelers, motorcycles sales rose 4.7% to top 1 million for the second-consecutive year (Woodyard). However a market slowdown is looming due to the weak dollar, costs of steel and other materials are rising; this will cause makers to rises prices or take a hit on profits. Currently all segments in the market are increasing, however scooters and classically styled so-called cruiser bikes are of the most heavily increasing and popular segments (Woodyard). Business Models of Firms in the Motorcycle Industry Firms in the motorcycle industry operate in two modes of the business model; Just-In-Time and Built-To-Order. Companies such as Honda and Harley primary focus are on supplying motorcycles through licensed distributors and dealers. Smaller dealers focus on built-to-order where riders can customize performance and style designed to complement their style, size, and skill level. Profit Pools Harleys primary sources of profits come from the initial motorcycle sale, finance contracts, licensing agreements, product upgrades, and accessory goods. Based on this information we can conclude that Harley does a good job of extracting the most margins from its customer base. Key Financial Performance Metrics of Major Players * Market share figure in 2004 ( %) North America Market share 2004 (%) Harley Davidson 48.1 Honda 18.6 Suzuki 10.3 Yamaha 9.1 Kawasaki 7.1 BMW 2.8 Other 4.0 (WoodYard) Key Valuation Metrics of Major Players * Harley Davidson Financial Performance 2004 Market Cap 13,638.01 Earning Rate 20.3% Growth Rate 5.3% P/E 15.10 (Standard Poors NetAdvantage) *SP considers Harley-Davidson to have no competitors hence no competitor metrics are available. VI. Competitive Analysis Strengths Customer Loyalty and Following Very High Product Demand Profitable Product Line and Market Mix Highest Market Share for Motorcycles over 750cc in the United States Union contract that is beneficial to both the Firm and the Employees Significant opportunities in the growing worldwide motorcycle market A proven management team thats committed to build a beneficial relationship with all of the stakeholders for the long term Increased capacity with the construction of new plant and distribution center Increased Segmentation with the purchase of Buell Motorcycle Co. Weaknesses Inefficiency due to Large Production Level More Demand than Supply Lower Than expected Sales in Motor Clothes Lingering rebel biker image Opportunities Electronic commerce and communications Opportunities in the female market niche Threats Tariffs that might exist in other markets Imitation of Harleys products from other competitors. Loss of market share due to low production capacity VII. Market/Customer Harleys customers are not the metal bikers customers who used to be in the past. Indeed, Harley-Davidson attracts now more profession such as lawyers or doctors about 45 years with a medium income level. H-D has developed a brand stretching strategy can also be an element of Harleys success in developing relationships with customers. Indeed, owners can buy other Harleys products than bikes; it means that they can be more than a biker, they can join Harleys group buying leather accessories or clothes, and even cosmetics. Recent trends show there is an increase in the market segment to appeal to women. Roughly 10% of riders in the U.S. are women which offer potential for growth. Although motorcycles are sold internationally, 3 main geographic markets comprise the bulk of motorcycle sales North America, Asia, and Europe. The largest is the North American Market (USA and Canada account for about 60% of this market) accounting for 60% of worldwide motorcycle sales (Klein). With the baby generation aging, opportunities exist for the penetration of new markets. The Japanese market accounting for a great chunk of the Asian Market is an untapped one for foreign manufacturers. Government regulations and trade policies make it difficult for foreign manufacturers to enter though. Most Asians consider motorcycles as a basic means of transportation. Major target areas include China, Korea, Taiwan and Vietnam. The European Market is another market with great potentials since Europeans have a higher disposable income and enjoy a higher standard of living. Eastern Europe is not offering a good deal mainly because of its unstable political and economic environment. To succeed in these markets, firms are to modify products to meet local needs, provide after sales service, expand distribution networks, and create strong customer relationships (Klein). VIII. Internal Capabilities Issues Issues Exports in Europe are not that easy since the products are going to be acceptable to heavy tariffs, since they come from a country outside the European community. In the future a subsidiary in one of the European community countries would relax the tariffs. Also loss of market share due to low production capacity may also prohibit Harley from gaining potential new customers because of the extended waiting period. Management Depth Harley Davidson has a flexible management that encourages employee involvement by having an open door policy to allow employee to communicate and contribute his and her idea to senior management or CEO (Teerlink). Organization Issues With over 8000 salaried and unionized employees are the key competency to H-D success. Employees are considered as foundation of company success and are the engine to drive company to success, because employee involvement is strong culture in H-D where employees are empowered to take initiative to identify and solve problems. (Teerlink). Value Chain Marketing Advertising Harley Owner Group convoys free advertising Promotions at motorcycles rallies and improve dealer network to broaden appeals to new customers Not much spending on advertising Licensing brand/logo to more than 100 manufacturers thereby increasing exposure to customer Distributing newsletter and promote rallies Human resources Harley Davidson mechanics and dealership personnel were trained at Harley Davidson University. They took course in retail management, inventory control, merchandising, customer service, diagnostics, maintenance, engine service technique. Provide in -dealership courses through its web based distance learning program Service Demo ride in various location through all US Daily rental to decide whether they want to buy Providing training course for inexperienced riders in America, Europe and Asia (25 hour Riders Edge Program) contributed to company increased sales from female buyers (increased from 2% total sales before adapting to 9% in 2003). The company found that woman more likely to purchase after taking training course Financial service to make it more affordable Operations The companys expansion plan of its York and Pennsylvania plants expects to allow the company to increase production to 400,000 units by 2007. Distribution Through dealerships Showrooms offer a large assortment of clothing items and accessories in addition to new motorcycles Dealers are responsible for operating showrooms, stock parts and accessories. 161 dealers in Japan. 50 dealers and 3 distributors in Australia and New Zealand. 7 dealers in South East Asian and East market. Infrastructure Public listed company Quality system Strategy planning are not clear Core Competencies and Competitive Advantage Customer loyalty and brand image Valuable? Yes Rare? Yes Costly to imitate? Yes Non substitutable? Yes A core competence and a sustainable competitive advantage Large-displacement motorcycles Valuable? Yes Rare? Yes (for now) Costly to imitate? No Non substitutable? Yes Yields only a temporary competitive advantage VIIII. Strategies of Harley Davidson As stated earlier, strategic issues that H-D has faced is increased segmentation in the motorcycle industry causing them to shift focuses in their strategy. With the purchase of Buell Motorcycle Co. they have been successfully able to increase their market segmentation by offering high quality bikes at competitive price. This allowed H-D to have to opportunity to move from a differentiation strategy to a cost/differentiation strategy. Harley Davidsons use of the Cost/Differentiation as a Business Level Strategy has proven highly successful since they have been in business. They have always tried to differentiate themselves from everyone else in the motorcycle industry, by producing a brand image that many competitors have failed to recreate. Harley Davidson has two different companies built into one. The first of the two companies produces motorcycles at competitive prices against their competitors. Harley Davidson demands high standards of quality and efficiency and demand lower costs, which will add to a higher quality less expensive motorcycle. Harley Davidson has done extensive research to find out information about their average customer. Harley Davidson concluded that the average motorcycle consumer is a married, college educated, 38 year-old male earning $44,250 a year and his average income is increasing. Research also shows that females represent 10% of the new purchasers. The second company that Harley Davidson implemented is the Costume Vehicle Operations or CVO. This company specializes and customizes the motorcycles to suit the individual owner. Harley Davidson also offers genuine parts and accessories so Harley owners can customize their own motorcycles. The CVO tries to use the differentiation strategy to beat out its competitors. The customization of a motorcycle can prove to be very expensive and time consuming, but Harley Davidson knows that what good is a bike if you cannot show people who you really are. The customers are willing to wait an average of 1 year after placing their order to receive their customized motorcycle. Every other motorcycle manufacturer is trying to imitate Harley and their products. Harley has the top of the industry manufacturing process with large state of the art factories, and distribution, with many small and personalized, to market dealers, who sell their products. Harley Davidsons Corporate Level Strategy tends to favor the Related Diversification Strategy. Their two primary businesses are related to each other in some manner or another. The two divisions, CVO and the Competitive Price Division, are related by using the same suppliers. Although the two divisions serve two totally different responsibilities to the consumers, they are truly related in their strengths to differentiate themselves from all the other competition. Harley Davidson does not do much promotion at the corporate level. Primarily, the local dealers do their promotion. Harley Davidson uses many different types of strategies to help them become on of the most dominant motorcycle producers in the world. X. Assessment Analysis The Senior Paper has given an intuitive look into strategies at work and based on the analysis done it is reasonable to assume that H-D will be successful staying competitive. H-D implemented changes in the 90s to prepare for the future challenges and stay ahead of competition. They have targeted towards improving and expanding manufacturing and creating new products and services. Thus far, the strategies have been very successful and have built strong relationships with all their shareholders. H-D has found new ways to extract margins from its customer base through finance contracts, licensing agreements, product upgrades, and accessory goods. It has expanded it product line to the small and mid-size range with the purchase of Buell Motorcycle Co. They know who their customers are, and which markets they need to expand on. They also have happy unionized workers who share the same values as the management team. Most importantly through the decades, H-D motorcycles have had the ability to generate emotion. This emotion and loyal has never been duplicated by any company to date, and probably never will. If H-D continues to innovate there is not question that they continue to gain market share.

“Hedonism” By Jessica Shelby Essay

Oscar Wilde’sThe Picture of Dorian Gray is a prime example of hedonism, a movement in the late 1800’s that claims pleasure to be the prime goal in one’s life. The focus of the novel is the beauty of Dorian Gray, his self-destructive search for pleasure, and the corruption of both the lives he has encountered and his own soul. Beauty and pleasure are the focus of all characters and scenes depicted in The Picture of Dorian Gray. Wilde’s timeless novel vividly portrays the hedonism ideals as the theme of the Picture of Dorian Gray with its characters’ mentality, roles, and eventual demise. The hero of the novel, Dorian Gray, is introduced as an innocent, beautiful young boy until he-in a mad instant- prays that his beauty shall live on while his portrait bares the resemblance of his shame and disgrace. Basil Hallward, the painter of the doomed portrait, praises Dorian for his timeless beauty and innocence. Basil is obsessed with Dorian, and his pleasure is found with the ideal of Dorian that allows him to paint so elusively. The corruption of Dorian begins with Basil’s adoration, but it is lofted with Lord Henry’s hedonistic ideals and all around negative influence. Lord Henry teaches Dorian to cherish his youth and beauty, all the while filling Dorian’s mind with selfish ideals of pleasure and beauty. â€Å"I believe that if one man were to live out his life fully and completely, were to give form to every feeling, expression to every thought, reality to every dream- I believe that the world would gain such a fresh impulse of joy that we would†¦ return to Hellenic ideal- to something finer, richer, than the Hellenic ideal.† With musings such as this, Lord Henry begins his takeover of young Dorian’s mind, ideals, and eventually his soul. Dorian tries to redeem himself, but with a few words from Lord Henry, he is back in the pursuit of pleasure. For example, Dorian realizes his injustice to Sybil Vane and intends to apologize. Then, Lord Henry tells him of her death and makes it sound glorious- like the perfect ending to a delightful play.  Rather than dwelling in the death of a loved one, Dorian tosses the matter aside. Dorian develops in the novel. He begins lofty collections, but eventually bores of them. Then, Dorian searches for pleasure in religion; he even considers converting to Catholicism-not because of any interest in God, but because he fancies the customs. However, Dorian soon grows weary of that and begins to seek refuge with opium, experimentation, and the finding and destroying of romances. All of the lives that Dorian touches are blasphemies, banished, or buried. The women who have met Dorian cannot walk about shamelessly, because â€Å"Prince Charming†-as Sybil Vane christened young Dorian- has taught them shame, has disgraced them, and found pleasure with his shameless use of them. The men who have befriended Dorian either are banished from London, living in Opium dens like Adrian Singleton, or have taken their own lives like Alan Campbell. Meanwhile, Dorian remains gorgeous, but his picture grows hideous. Even in the growing bestial creature on the unfortunate canvas gives Dorian pleasure. Dorian is so pleased that he bares no shame; the thing behind the cloth that lives in the canvas is destined to that. Not Dorian, however, he can seek pleasure with no outward consequences. Not until Dorian-in, yet another fit of rage- stabs the portrait transferring all of his sins, shame, and corruption to his own flesh and blood and his once luminous beauty takes its place on the canvas. The Picture of Dorian Gray by Oscar Wilde, not only depicts the hedonistic ideals, but it also portrays why the movement cannot last in society. Yes, the novel is factual, and it is highly unlikely that a portrait will bare a man’s shame while he remains forever young. However, â€Å"sin is a thing that writes itself across a man’s face,† and if all of society was in pursuit of selfish pleasure, not only will there be no society, but those who did live such lives would be outcast. For example, all of those in the novel not as fortunate as Dorian to be forever innocent looking were banished from London, not able to show their face, or so ashamed that they resorted to taking their own lives. Oscar Wilde’sThe Picture of Dorian Gray is a prime example of hedonistic ideals because of the characters, their actions, and  demise.

Essay a Apply Texas Samples Secrets

Essay a Apply Texas Samples Secrets What Does Essay a Apply Texas Samples Mean? Who knew essay writing may be so tough. Many successful essay writers likewise do not advise you to use professional or unique concepts. Although this task requires just a few things to finish, most students find it extremely tough to compose an essay with quality. Please be aware that a few of these college essay examples could be responding to prompts that are no longer being used. These seven sample essays respond to a selection of thought-provoking questions. You'll observe a similar structure in a lot of the essays. That means you can brush up on your favourite topics. There are several essay topics that you may select from. The Nuiances of Essay a Apply Texas Samples You wish to devote your life bringing together different sorts of people in whatever capacity, and you know that delicious food always has the choice to bring various sorts of people together for a nice time. You may also consider focusing on several different strategies to take care of either disorder. Other folks point to media and societal pressures. As a way to attain such dimensions and be an acceptable size in the modern society, an individual would need to cease eating until her or his body began digesting itself. Once you locate a service you enjoy, don't neglect to look at my review of it. Its on-line portal permits applicants to complete a single application which can subsequ ently be submitted to any variety of schools that participate. There can be personal information that you would like considered as a member of your admissions application. There might be personal information which you want considered as a member of your admissions application. Maybe you could share an anecdote from the start of your experience and one from the end. Texas is an area of mystery and intrigue. The fantastic thing about our website is you can come across plenty of interesting tips that will get you thinking about what essay you'd like to write. Maybe some things won't ever be recovered, but you know this experience will forever hold a spot in your heart, and will allow you to live stronger each day. Ideas, Formulas and Shortcuts for Essay a Apply Texas Samples In the end, there's no need to compose new applications every time when you apply to some other school. You are likely to love our work. I have always enjoyed riding in cars. Explain the vehicle connect ion better. Hearsay, Lies and Essay a Apply Texas Samples The coat hanger comes out of a dumpster. You may want to incorporate a succinct history of plastic surgery and why it has gotten so popular. The tide has shifted, however, and seemingly everybody has a tattoo now. Evidently, understanding how to clean burning oil isn't high on the list of things every 9-year-old should know. You may easily buy unique college essays and don't neglect to tell friends and family about it. Students lead busy lives and frequently forget about a coming deadline. Today, most college students find it difficult to compose an essay on a specific topic. Consult your parents to spell out the rear row to you. Create several paragraphs as it increases the standard of your paper. Don't use difficult phrases and words which may confuse your readers. Don't neglect to get a Kibin editor review your final paper to be certain it's on the right path. Writing is a present that comes naturally. The re's, clearly, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. The vital point here is going to be to keep it focused on you. At length, don't forget to compose an exclusive and intriguing conclusion to sum-up everything abovementioned. Each one of your wishes about the order matters for the writers. The Battle Over Essay a Apply Texas Samples and How to Win It As soon as you receive a task done from us you will return again if you need assistance with another one of your essays. So when you have an essay assigned that you require help with, you can purchase essay online cheap from us. Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. Research the Alamo and compose a succinct overview of the battle. The type of essay you're looking for will be provided to you within the deadline offered to you. So should you need to employ college essay writer online, we're just the people that you will need to contact. You must keep in mind the simple fact that other individuals will write a normal essay according to apply Texas essays prompts, that's the reason you should locate a new and distinctive approach to present info about you. Following that, write the principal body of this essay. Essay a Apply Texas Samples - What Is It? Texas wasn't always part of the United States of America. Concentrate on the opportunities UT Austin offers across departments and the way you intend to explore as soon as you arrive on campus. Pick any important event in Texas history and compose a narrative from the view of the absolute most important participant in case. And don't neglect to speak about UT Austin! The New Fuss About Essay a Apply Texas Samples It has never been simpler to get inspirat ion and tips for your next school assignment than at TopicsMill! Custom writing means a severe company with high standards. All you need to do is select the category or kind of essay that you are assigned to write for school. After all, you wish to get the very best grade possible, and you may only do this if you've selected the correct titles. It is possible to also become different discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. Try to discover a site that provides good deals and offers as opposed to rock-bottom rates. Our customer support will gladly tell you whether there are any special offers at the present time, along with make sure you are getting the very best service our business can deliver. What's more, you may apply online with no difficulties. Life, Death and Essay a Apply Texas Samples Many inexperienced writers believe that it is recommended to compose long texts but the true situatio n differs. You don't have to have an uncommon skill as a way to achieve that. Furthermore, you would like to go for an essay topic that's going to let you demonstrate your skills to the best of your ability. You ought to avoid foreign languages because we can guarantee that the majority of the folks will not locate the main point.

Utilitarianism and Animal Rights - 3174 Words

Animal Rights Throughout history morality has been a topic of intense debate. Innumerable thinkers have devoted immense amounts of time and energy to the formulation of various ethical theories intended to assist humans in their daily lives. These theories set out guidelines which help to determine the rightness or wrongness of any given action and can therefore illuminate which choice would be morally beneficial. And while many of these theories differ substantially, most have at least one common underlying principle, namely that humans deserve to be treated with a certain level of respect. This idea comes from the belief that all humans have interests which are significant enough to be considered, hence no one should impede another†¦show more content†¦It is strikingly obvious that both of these theories exhibit substantial differences in the way in which they determine morality. Utilitarians focus on pleasure and pain whereas Kant concentrates on absolute moral rules and human dignity . Yet how do these variations manifest themselves within the context of animal rights? I will first put forth the traditional Kantian argument regarding the status of animals. The Categorical Imperative makes a distinction between two types of individuals. Rational beings are referred to as persons while non-rational being are deemed things#. So while a rational being can never be used as a means, things exist almost solely for that purpose. From this point the implications concerning animals become clear. So far as animals are concerned, we have no direct duties. AnimalsÂ…are there merely as a means to an end. That end is man.# This viewpoint advanced by Kant is further expounded upon in his essay Our Duties to Animals. Here he explains that we have no direct duties to animals because they are not self-conscious, rational moral agents. Instead we have indirect duties to human beings in regards to animals. We should therefore not be cruel to animals because he who is cruel to an imals becomes hard also in his dealings with men.# According to Kant, we can judge the heart of a man by his treatment of animals.# Yet there are many difficultiesShow MoreRelatedAnimal Rights And Utilitarianism1063 Words   |  5 PagesAnimal Rights and Utilitarianism Peter Singer argues, in regard to animal rights, that equal beings with equal interests should be considered equally. Singer makes three claims about equality to support his position; equality is based on equal consideration, speciesism is unjustified, and the ability to feel pain makes one worthy of moral consideration. He believes equal interests deserve equal treatment, and guidelines for having interests concern sentience; the ability to experience suffering.Read MoreThe Ethical Argument For Veganism1685 Words   |  7 Pagesthe lens of philosophy using Utilitarianism defined by John Stuart Mill, and Deontological ethics according to Immanuel Kant. Through the use of these theories, I will justify the moral worth and legitimacy of the animal welfare debate that is often used to promote a cruelty-free and vegan lifestyle by analyzing questions of animal sentience, the worth of an animal’s happiness, and the right humanity supposedly has to the lives of other living creatur es. Utilitarianism and Deontological ethics willRead MoreThe Pros And Cons Of Utilitarianism954 Words   |  4 PagesThe Pros and Cons of Utilitarianism Utilitarianism is the ethical belief that the happiness of the greatest number of people is the greatest good. Jeremy Betham and John Stuart Mill are two philosophers that were leading advocates for the utilitarianism that we study today. In order to understand the basis of utilitarianism, one must know what happiness is. John Stuart Mill defines happiness as the intended pleasure and absence of pain while unhappiness is pain and the privation of pleasure. UtilitariansRead More`` On The Hunt : Killing, Eating, Respecting Wild Beast, By John Stuart Mill1581 Words   |  7 PagesIn the essay Utilitarianism, John Stuart Mill argues the purpose of morality is to create a better world as a whole, or to achieve utility. Mill defines utility as actions that promote happiness and pleasure, with the absence of pain and suffering and asserts that utilitarianism embodies this concept, as it is a moral theory that encourages and preaches actions that coincide with such ideals. John Stuart Mill ’s Utilitarianism relates to A New Environmental Ethics, authored by Holmes Rolston III,Read MoreUtilitarianism Essays : The Happiest And Pleasure Of The Most People Not Included The Personal Happiness1398 Words   |  6 PagesThe unsound of utilitarianism The utilitarianism theory is described as the happiest and pleasure of the most people not included the personal happiness. Jeremy Bentham believes there were two masters in this world that are pleasure and pain. On utilitarianism, we should reject pain and found a way to make more people happy no matter what the outcome. Utilitarianism is unsound because of events in history, life conflict, and animal cruelty that occurs in our everyday. All thru history, it has shownRead MoreAnimal Rights At Factory Farms1629 Words   |  7 PagesMadison Bowdish Dr. Brian Onishi PHIL 229 15 Dec 2016 Animal Rights in Factory Farms The idea that industrial farming is bad for the environment is well known, but what people do not think about is horrible practice of factory farms within industrial farming. Factory farms are inhumane and not only because the animal is being slaughtered, but because of the way the animals are treated before the are killed. A person would think that if they were to be innocently killed that they would want to beRead MoreThe utilitarianism theory holds that an action is moral if it produces the greatest amount of good1000 Words   |  4 PagesThe utilitarianism theory holds that an action is moral if it produces the greatest amount of good for the largest amount of people that are affected by the consequences of the action DeGeorge 44). Jeremy Bentham believed that one should measure the intensity, duration, certainty, remoteness, or purity and their opposites when evaluating for each person that is affected (DeGeorge 46). For example, a consequence that gives a more desirable qual ity like pleasure would be favored, just like if oneRead More Jeremy Bentham : Father of Utilitarianism Essay1444 Words   |  6 Pages Assess the merits of Utilitarianism (24 Marks) Utilitarianism is a theory aimed at defining one simple basis that can be applied when making any ethical decision. It is based on a human’s natural instinct to seek pleasure and avoid pain. Jeremy Bentham is widely regarded as the father of utilitarianism. He was born in 1748 into a family of lawyers and was himself, training to join the profession. During this process however, he became disillusioned by the state British law was in and set outRead MoreThe Ethical Theories Of Utilitarianism And Kantian Ethics Essay1650 Words   |  7 PagesIn this essay, I will be discussing an article about a woman who starved her two horses. I will address the issue about whether or not the woman’s action was ethical. I will use the two ethical theories of utilitarianism and Kantian ethics to support my argument. I will also suggest a different course of action the woman could have taken to be justified, through both ethical theories. The article follows the story about an Australian woman who breached her duty of care to two horses that she ownedRead MoreThe Doctrine Of Utilitarianism Essays883 Words   |  4 Pages The Doctrine of Utilitarianism Utilitarianism is a doctrine that revolves around two concepts: happiness and consequentialism. It follows the â€Å"Greatest Happiness Principle† which is, â€Å"The creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness† (Mill 239). Utilitarianists’ most vast idea is creating the greatest happiness for